The Municipality of Prato: Destination representative partner
The Municipality of Prato will bring its experience in the elaboration of cultural tourism products and experience in sustainable destination management.
Who are they?
The Municipality of Prato (IT) is the second city in Tuscany, the third in Central Italy (after Rome and Florence) as regards number of inhabitants. It is situated at the heart of the region, not far from the world's most famous cities of art: Florence (18 km.), Lucca (50 km.), Pisa (82 km.) and Siena (79 km.).
Prato and its province are ideal destinations for tourists, especially young people looking for a vacation of study and intelligent entertainment. The tourist offer includes art, nature, and the history of textiles; a history still vitally alive today, around which Prato has grown up, on which it has built its prosperity and developed the values of welcoming accommodation and comparison between different cultures.
The province includes the communes of Cantagallo, Carmignano, Montemurlo, Poggio a Caiano, Prato, Vaiano and Vernio. It is a highly diversified territory that offers historical/artistic attractions of great interest following an itinerary that starts with the Etruscans, passes through the Middle Ages and arrives at the Avant-garde. Visitors are often surprised to find that a province known the world over as one of the most important textile producers also safeguards a wealth of priceless treasures, where the tradition of good food and ancient memories melds dynamically with everything that is new, modern and youthful.